The course “Pursuit Management & Business Development Management” is a transformative journey into the realms of strategic business growth. Students will gain a deeper understanding of pursuit strategies, honing their ability to identify target markets and customer needs.

They will gain foundational knowledge and concepts about business development, uncovering core elements and evolutionary patterns that drive success. Furthermore, participants will also learn to apply the 5C’s model, crafting compelling value propositions and winning proposals. They will master the art of persuasive techniques, networking strategies, and personal branding.

Moreover, real-world case studies provide practical insights. By the course’s end, students will possess a holistic skill set, empowering them to excel in modern business landscapes.